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MCCVANI: Appreciating Wrecked Hands

November 21
by
Aatika Siddique
in
Creative Outlets
with
.

“We don’t value craftsmanship anymore! All we value is ruthless efficiency, and I say we deny our own humanity that way. Without appreciation for grace and beauty, there’s no pleasure in creating things and no pleasure in having them. Our lives are made drearier, rather than richer!’’ – Bill Watterson


Today is the era of immediate satisfaction and faster mindsets, people often forget that fine craftsmanship demands time and that the end result is worth the wait. Of course we could work all day long and assemble a vast production lineup or portfolios but all odd and absurd. That would be gross. This gives our senses a very limited space to experiment with the products we are making. Less we can play with the art, least is the end result. But this too is the reality that today everything is machine-oriented. Sad but true!

Pakistan today has the 2nd largest reserves of leather but unfortunately fails to bring up its own leather brand. A young man, Taimoor Saleem, was very much moved by the idea of bringing up the leather products (Jackets, shoes, bags) in front of the world and show it the magic of Pakistan’s 100 years old craftsmanship. Also through this the rural employment was going to have a platform to showcase their skills and have a stable future.

He planned to initiate an online platform named MCCVANI, through which sales would be done, eleminating all the factors which could cost the consumer double of every price, i.e Middle-man and store front; and 5% of each purchase would be donated to the artisans working for Mccvani.

However today, there are more than hundreds of craftsmen who long daily for someone to hire them, who long daily to show the world what real talent means, who long daily to speak through luxurious elite stores.

The worst of it is when you do not give the due praise to a person needing the most. Who if hired, do not get their due pay or they have to go through harsh realities of life.

People who face odd timings, bear scorching heat of summers and immense cold of winters when carry the tool in their hands full of dust, create magic. Yes! Everything we see in re-known outlets is made with those wrecked hands who tell the story of absolute hard work, sweat, time and passion.

So basically MCCVANI is an unconditional online-fashion brand where fashion rules are not being blindly followed but the artisan are given large space to come up with the best crafting Pakistan has to offer.

The world needs more innovative heads who can create real opportunities for artisans who know how to blow life in in the dummies standing outside an elite stores. Who knows how to fetch attention of a person moving by the roadside. These wrecked handed people need appreciation mare than any body as a whole.


MCCVANI is ready to take its flight on kickstarter in next few weeks. Pledge and help this very social cause to grow and celebrate leather luxury through rural artistry.

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