Wish Dish | Share Your Story

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Dijana Not Diana

I’m going to be perhaps a little too honest with you guys from the get-go. I never meant to start a business and I absolutely never considered myself to be an entrepreneur – that word alone scares the hell out of me. But here I am, writing this, trying to explain what it is exactly I hope to accomplish.

I’ve officially been out of the world of media – or should I say journalism since technically I still work in media – for about a year now. It took me being approximately two weeks removed from the industry to realize that I missed it. Holy hell did I miss it.

Looking back, the 3 and half years I spent working in sports journalism were 3 of the most chaotic, challenging, frustrating, enthralling, and wonderful years of my life. Good or bad – I wouldn’t change a single experience I had. Okay I maybe would have gotten in a few less Twitter fights and reacted quicker that time I got tackled on the sidelines (shout out to Ryan Switzer for my first concussion) but you get the point. I would however, have appreciated it more.

The one issue I had with working in sports journalism however, was that I often times found it very limiting. I could only talk about certain things. I was only allowed to have an opinion on this, not that. I needed to “stay in my lane,” and after awhile it got too frustrating for me. I wanted to have a real voice, on real things and most importantly on my own terms.

So I started dijananotdiana.com (catchy title, I know) in hopes of getting my voice out there and showing fellow journalists they don’t have to be limited to one topic or field of journalism. Launching the website was one of the scariest things I’ve ever done. In a world where everyone has an opinion on the Internet, I was terrified at the response I would get. And then … something weird happened. People were supportive, encouraging even, and they actually liked what I had to say. People read my articles and listened to my podcasts and suddenly I was a millionaire!

Yeah JK, that last part didn’t happen at all. I record my podcasts out of my closet. I write my articles after my 9-5 actual job and on weekends. I am one-woman team. Starting my own site was very liberating and exciting but it’s also a lot of work and pressure; mostly pressure that I put on myself. It’s a lot of pushing myself to the limit, giving up free time, and realizing it’s a marathon, not a sprint.

This is going to take time, patience and a lot of hard work – all of which you have to be willing to put in when it comes to being an entrepreneur.

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Dijana Not Diana

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