They say it’s not the name, but what is associated with the name that stands out. When I hear the name Brett Hagler, Founder and CEO of New Story Charity, the words grit, determination, hustle, willpower, generous, and purpose-driven ring loud and clear. For the past year and a half, I have followed Brett’s journey from being admitted into Y Combinator Accelerator Program to where he is today. Brett is the quintessential entrepreneur who has carved his own unique path, a path I aspire to emulate in my own career.
Founding Story
New Story was founded in 2014 after Brett returned from Haiti on a mission trip from his revived Christian faith. Brett saw the aftermath of the devastating earthquake that uprooted homes and communities, which sank the country into a deeper hole of poverty.
As the quote goes, “in every crisis there’s an opportunity” and immediately Brett formed an idea to fix the problems he saw. First, Brett wanted to solve the problem of homelessness for these environments shaken by mother nature. Second, he wanted to do so with full transparency so people donating could see exactly how their money was being used.
Before long, New Story Charity was formed. And today, they have built 640 homes in 2 years, 6 communities, all in 3 different countries.
Their traction begs the question, how did they do It?
From the outside, one would think Y Combinator was the spark that lifted them into the entrepreneurial heavens, but it is what they did in the dark that brought them into the light. When asking Brett about what they did before their acceptance, you could tell his determination to make New Story Charity work while disregarding the potential costs.
In Paul Graham’s famous article, New Story Charity took the approach to do things that don’t scale.
For the first people who made donations, they sent them videos from the New Story team thanking them for their contribution. Brett talked about treating the first 100 users with extreme care to make them love you and love your product. Brett was the guy messaging every single one of his Facebook friends and asking them to donate so they could reach their weekly donation goals. Brett and his team were also extremely adamant about setting quantifiable and tangible goals that were attainable. In the early days, they set weekly goals of raising between $1,000 to $2,000.
New Charity worked with a local construction team that had already built hundreds of homes that we wanted our homes to mimic. The charity received the line item costs that went into building the homes, reached an agreement with the company that all homes would be a flat $6k (despite small local price variations), and then helped to hold each other accountable for funding and building.
Other tech companies should take note of that New Story Charity built their first site on the least tech possible. Brett spoke about how they had a “fake” crowdfunding page, so when people donated money, their admins on the backend of the site would manually have to go in and update the total.
This “Fake it until you make it approach/style” has continued on today. In 2015 New Story Charity did a PR Stunt opening up Nasdaq.
When asking Brett on the phone about this, he mentioned how New Story has nothing to do with Nasdaq, but it was about associating their brand with another brand. The stunt worked effectively as people still ask him about this story today.
Last but not least, Brett spoke of the time his team set a goal to fund 100 homes in 100 days. When they started, they had no idea or plan of how they would achieve this goal. Not only did they reach their goal, but they did it 9 days ahead of schedule. Ultimately, what has allowed for New Story’s success is Brett’s vision and his relentless nature to be great and impact lives around him.
But apparently this is just the beginning …
Visions Evolve, but Frameworks don’t
When asking Brett about how his vision has changed, he said “I began to realize we weren’t just building houses. We were building communities.” When New Story Charity first started, the goal was to just build one house at a time, but as that vision became easier to achieve, his focus and realm of possibility expanded. So much so that his vision is to build 10,000 communities in 10 years. Yes, the vision has evolved, but Brett has maintained that the framework stays the same … Meaning the principles which helped them stay successful in the beginning are rooted in their foundation.
Friendly Human Video: (New Story)
https://vimeo.com/175388662
New Story Charity’s Opportunistic Philosophy on Social Media
One of the best takeaways when speaking with Brett was his candid response about how his team uses social media. The New Story Team shares the philosophy of sharing 90% opportunity and 10% reality. When I asked Brett to explain what this meant, he replied “The reality can depressing, but why show that reality when there is so much opportunity to make a worldwide difference.” And this all goes back to the New Story Brand — from Day 1 they have embodied a brand that gives a sense of hope for others in need and they are proudly serving that mission every day.
Reality |
Opportunity |
Donor Transparency & How New Story Funds themselves
Brett started out because of the problem he saw in Haiti: the lack of transparency with non-profits receiving millions of dollars but not disclosing where the money was going. New Story Charity’s promise is that for every dollar donated to their charity, it goes directly to funding a house. They send the donor a video of exactly what they are funding and supporting.
As it goes for the team, Brett has established incredible relationships with whom he calls the “Builders” who fund the internal team who believe in the mission. They have so much faith in New Story’s success that the team has roughly 3 years of burn rate (meaning they technically have enough money to fund their operation until 2020)!
Building a Great Team and Establishing Credibility
Brett mentioned the most rewarding aspect of his job is waking up with amazing team members who he gets to stand shoulder to shoulder with everyday. Team members who are smarter than he is who share a common vision to create positive change in the world.
The pursuit of their team has also allowed them to attract the right people to help their brand gain traction.
Brett shared how leveraging credible names and organizations behind his vision has heavily attributed to New Story’s success. For example, when you go on the New Story’s site, you can see advisors whom they associate with that are extremely well known, such as David Butler and Brad Feld. Brett said that as a startup, no one knows about you, or your product, and the more you can align with other organizations to get your name out there, the better.
It only seems with New Story’s growth, the people they have behind them, and their vision, that they are only going to continue attract great people and make the world a better place one community at a time.
Brett’s Speaking Preview
https://www.youtube.com/watch?v=sVl3x4xsjxE
Brett’s Parting Words | Advice to Entrepreneurs
“In Order to Gain You Life, You have to give up your life”
-Brett Hagler
You can email Brett at brett@newstorycharity.org
Follow New Story Charity on FB: https://www.facebook.com/newstorycharity/
Follow New Story Charity on IG: https://www.instagram.com/newstorycharity/
We are proud to partner with Wellspring Living and The Make It Zero campaign in the fight against child-sex trafficking. We would also like to thank MELT for spearheading this effort. From Atlanta to Africa, poverty is a reality for too many people. We would also like to thank Jimmy Wayne for his heartfelt story on how he used his gift to overcome homelessness. Please support his organization Project Meet Me Halfway, a great cause that helps to build homes for at-risk children.
In 1989, the Berlin wall fell; my wall, however was still up and wasn’t about to come down—or so I thought!
I was 16 years old and homeless, living on the streets in North Carolina. I was riding a bicycle that I had borrowed (I was going to return it although I didn’t know when) scouring the neighborhood looking for odd jobs. I needed money to buy food.
I noticed a garage bay door opened on a wood shop that was once a fueling station back in the 40s. An elderly man was standing at a band-saw cutting a dasher that goes inside of a butter-churn. Something told me to go up and ask that man if he had any work I could do. I did.
She flipped the “off” switch, pushed her goggles back on top of her white hair, wiped the saw dust off her arms, and walked toward me.
“Do you cut grass?” the elderly woman asked. “Yes, Ma’am!” I replied.
“Well, good. Come back this afternoon at 5 p.m. and cut our grass,” she said.
I arrived on time and began cutting the elderly woman’s grass. Halfway through the job, I noticed the white-haired lady had walked out the front door of her home carrying a Coca-Cola. She motioned for me to come over to the fence where she handed me the Coca-Cola and a doughnut.
We talked . . . well, she talked and I just listened. She talked about the weather and complimented the job I was doing. She then asked me to come back the following week and cut her grass again. I became her lawn boy for the remainder of that summer and each time I cut her grass, she brought me a Coca-Cola and a doughnut out to the fence under the apple tree.
Toward the end of the summer, I started getting nervous, wondering how I was going to earn money and where I was going to live. I showed up at the elderly woman’s home and just as always, she brought a Coca-Cola and doughnut out to the fence, but this time she did not compliment the job I was doing and or talk about the weather. She simply asked, “Jimmy, where do you live?”
Without giving away too much information, because I did not want this 75-year-old woman to know anything about me, I responded, “Ahh, up the road.”
She smiled and said, “Well, my husband and I have been talking and want to know if you would be interested in moving into our home?”
I knew it wasn’t going to last; it never lasted. I’d been allowed to stay with a few kind folks before, and always had to leave. But at least it would be a few days that I would not have to sleep outside, I could wash my clothes, eat, and take a shower. So I showed up at her home that evening, carrying a plastic bag filled with my clothes and other items such as poems, letters and drawings.
I rang her doorbell and Bea walked up to the glass storm door, opened it, and told me to come on in. I stepped into her home; it smelled amazing like pie. I walked across the living room, down to the spare bedroom, and put my bag down. I did not unpack.
I waited the next four days for her husband, Russell, who was also a World War II veteran, to make me leave. He hadn’t said a word to me the entire time I was there and I knew it was only a matter of time before the 79-year-old man was going to send me away.
I knew what he was going to say. Nevertheless, I sat down in his chair and he sat across the living room in a small chair beside the front door. The sun was shining through the window behind him, creating a silhouette of Russell.
He held up three fingers and said, “Jimmy, if you’re going to stay in my home, there’s two things you’ve got to do.”
I wanted to correct him, but that voice I’d heard many times before said to me that I needed to keep my mouth closed and not say a word. I listened as Russell explained, “The first thing you got to do is cut off all your hair just like mine.” He lowered the first finger. “We want you to go to church.” He then lowered the second finger. “And if you don’t do those two things, you’ve got to leave now.” He emphasized the last statement by lowering the third finger.
I couldn’t believe my ears. They were going to let me stay!
For some foolish reason, I thought Russell would let the haircut slide.
He didn’t.
When we walked in, the barber said, “Hello, Mr. Costner. What can I do for you?” It was very obvious that Mr. Costner did not need a haircut.
Mr. Costner said, “This boy needs a haircut.”
The barber looked at me and grabbed his clippers as if he couldn’t wait to plunge them into my long hair. The barber said, “Get up here, boy.” He wrapped a cape around my neck and the next sound I heard was the buzzing of clippers zipping around my head. Twenty seconds later I was nearly bald.
After the haircut, Mr. Costner took me next-door and purchased some school clothes for me.
When we returned to their home, I dug through my plastic bag and found a phone number that belonged to my seventh grade guidance counselor, Ms. Cindy Ballard. I told her that I had found a home. Ms. Ballard said, “We need to get you back in school.”
With her help and so many other wonderful people’s help, I enrolled in high-school and from that day forward, I never missed one single day of high-school. I was even there on senior skip day!
They gave me an opportunity to go to high-school, attend a community college, and pursue my dream of writing and performing music. After having some success in the music business, I decided to use my experience growing up in the foster care system in conjunction with my success and raise awareness for the 30,000 foster children who age out of foster care every year in America. Most of these young people become homeless, imprisoned, pregnant, or dead.
On January 1, 2010 I began walking from Nashville Tennessee to Phoenix Arizona, simulating being homeless. I called the campaign Project Meet Me Halfway. Although I predicted it would take me only three months to walk the 1700 miles, it took me seven months.
It was approximately 9° the day I left Nashville and 117° the day I arrived in Phoenix on August 1, 2010. As a result of the walk, California, Tennessee, and North Carolina extended foster care to age 21.
My goal is to get every state in America to extend foster care to at least age 21. Each state will save money by extending foster care.
You can help me help these vulnerable and valuable children by getting involved in Project Meet Me Halfway. Log onto projectMMH.org and share this information with your friends. Thank you all for taking time to read this blog. If you would like to discover the entire story, please pick up a copy of my “New York Times” bestseller, Walk To Beautiful.